What Is Digital Signage?
Digital Signage is used to send a message to the viewer. The message can be in a static format like an image, or, a short video. In most cases, the display is driven by a local player. The contents of the player are changed periodically depending upon the requests received from advertisers.
Where multiple digital signage are to be managed, a sophisticated hardware and software combination is deployed. One common example is commercial aircraft. A server stores a large number of images, video, and music. Depending upon what a particular passenger chooses, one of the stored media is routed to the seat of the passenger.
Digital signage can be static and/or dynamic. Static digital signage that are more common are one way where the audience is forced to see what the advertisers wants him/her to see. In a dynamic environment, the viewer can choose what he wants to see.
The Forgotten Audience
With the mad rush for everything digital and the smartphone way, advertisers overlook the huge opportunities that exist in brick and mortar. People throng to fairs, cinema halls, and malls in large numbers even today. In reality, brick and mortar sites get more eyeballs and more focused attention from the viewers than any digital device.